Does Nielsen really know Queen Anne residents?

Consumer research company Nielsen has been using PRIZM since the 1990s to categorize US consumers. PRIZM segments US consumers into 66 different types based on demographics and behaviors.

Today, the Seattle Times published an interactive map of the city that you can hover over to see how Seattle neighborhoods fall into of Nielsen’s segmentation.

According to Nielsen’s data, Queen Anne is home to 3 types:

Bohemian Mix (blue):  A collection of young, mobile urbanites, Bohemian Mix represents the nation’s most liberal lifestyles. Its residents are a progressive mix of young singles and couples, students and professionals, Hispanics, Asians, African-Americans and whites. In their funky rowhouses and apartments, Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop and microbrew.

Young Digerati (violet):  Young Digerati are the nation’s tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe. Affluent, highly educated and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars-from juice to coffee to microbrew.

Money & Brains (tan):  The residents of Money & Brains seem to have it all: high incomes, advanced degrees and sophisticated tastes to match their credentials. Many of these citydwellers, predominantly white with a high concentration of Asian Americans, are married couples with few children who live in fashionable homes on small, manicured lots.

Check out the interactive map by clicking on the image below:

Nielsen map

Car chase through Queen Anne ends with stolen SPD patrol car vs retaining wall

SPD Car Crash Blotter

Photo courtesy of SPD Blotter

According to the SPD Blotter, a 35-year old man was arrested today after leading SPD officers on a car chase through Queen Anne – traveling via a stolen SPD patrol car.

The incident began just after noon today when SPD received a report of the suspect attacking another man on a Metro bus near Aurora and Denny Way. He fled south through the Battery Street tunnel, where two SPD patrol officers intercepted him. He then attacked a female officer and escaped in an SPD patrol car.

SPD Car Crash

Photo courtesy of Jim Leach

Officers pursued the suspect up Queen Anne to W Olympic Place and 8th Ave W, with the chase ending when the suspect crashed the stolen SPD patrol car into a retaining wall.

According to Queen Anne resident Jim Leach, “it appear[ed] to me when the perp passed the Kinnear Park swing set, he saw two Police cars coming toward him on the arterial and he made a late decision to drive up 8th West, but he entered the corner way to hot.”

Post-crash, officers took the suspect (who appeared to be “very intoxicated”) into custody. Since he wasn’t wearing a seatbelt, he suffered cuts to his hands and face. He was transported to Harborview for treatment.

The Blotter reports that SPD in investigating the suspect’s possible involvement in a hit-and-run on his chase route, as well as further details around the day’s events.

Ready, set, go! Test your neighborhood knowledge and compete in the Queen Anne Street Scramble

Street Scramble team mapping out Queen Anne

Seattle-based MerGeo, an outdoor lifestyle event company, is bringing its Street Scramble adventure to Queen Anne for the first time on Saturday, March 30th – and Queen Anne locals have a key advantage… we know the neighborhood!

Street Scrambles are part scavenger hunt, part race – teams and individuals receive maps with checkpoints and a time limit to visit as many of those points as possible. Each checkpoint has a point value and competitors choose their own route to reach each one. Proof you’ve marked it off? A multiple choice question for each site, with point values varied based on difficulty.

Street Scramble mapper on one
of our 120 staircases

We all know that our neighborhood has many notable guide-book spots as well as hidden gems, and you can leverage your Queen Anne knowledge in the Street Scramble – unfair? Nope, just an advantage for Queen Anne locals. You can sign up as an individual or gather a team together, and you can compete as a runner, walker, or cyclist, and strollers are welcome!

Participants have 30 minutes to plan routes before the race clock begins – this is where you can use the ace in your pocket, your local Queen Anne insight, to your advantage. Then, the race begins and everyone scrambles to cover the neighborhood, mark off the checkpoints, and return to the finish line.

There are 11 award categories, including three for family teams. Preregistration is open until Thursday, March 28, and you can also sign up onsite the day of the Scramble (arrive at 8:30am for same-day registration).

According to course designer, Eric Bone:

“Queen Anne is a new neighborhood for Street Scramble, and I’m very excited about it… The geography of the Queen Anne neighborhood, with its views in many directions, green spaces, and proximity to diverse surrounding neighborhoods and Puget Sound, offers many interesting checkpoint locales.”

And, a sneak peek – here’s the mapping crew in action on Queen Anne:

Key Details:

  • Start/Finish is the Queen Anne Baptist Church, 2011 1st Ave N
  • March 30th: planning stage begins at 9:30am; race begins at 1oam
  • course covers all of Queen Anne – both Upper and Lower/Uptown
  • there are two course options: 90 minutes and 3 hours
  • you can walk, run, or bike the course
  • walkers have a 90 minute limit, and may stay close to base
  • runners/cyclists have a 3 hour limit, and could run as far as 2-3 miles from base, touching the edges of other neighborhoods
  • the Scramble includes a mix of environments: parks, residential streets, shopping areas, waterfronts, industrial areas and pockets of forested areas throughout Queen Anne

To register, visit the Street Scramble website – and let us know if you or a team are planning to participate! Let’s see some Queen Anne locals win this one!

Walk on Queen Anne? Two Opportunities to Get Involved and Voice Your Opinion on Walkability

If you’re like me, you walk… a lot. If not, maybe you have a reason? Lack of sidewalks, poorly-marked crosswalks, or inadequate lighting? Remedying these issues would make it safer to walk around the neighborhood, especially with our short, dark winter days ahead. Increased walkability also supports our local businesses and community services, and there’s nothing more invigorating than taking a walk and seeing the vibrancy of our neighborhood!

Well, now there are two new opportunities for you to share your opinion on Queen Anne walkability:

Queen Anne Greenways: this grassroots, neighbor-driven group is looking to springboard into an official voice for Queen Anne walkability. The group is meeting next Tuesday and Friday for meet-and-greets. The conversation starting point will be the Crown of Queen Anne and pedestrian safety. The first meetings are informal opportunities to start the discussion on how Queen Anne residents view the safety and accessibility of our primary pedestrian routes. Input gathered and interested residents’ participation will lead to the formation of a formal Queen Anne Greenways Group.

Key Details:

  • Meetings: Tuesday, Nov 27, 7-8:30pm or Friday, Nov 30, 3-4:30pm
  • Where: 2572 – 10th Ave W
  • RSVP via email to Jody Lemke

Seattle Pedestrian Advisory Board: SPAB is accepting applications for new members to help make walking safer and easier.  The volunteer board advises the mayor and city council, participates in planning and project development, evaluates policies and makes recommendations to city departments. Board members serve a two-year term, with an opportunity to serve a second term. Applicants must be Seattle residents (city employees are not eligible) and should be frequent walkers. SPAB is looking for a board that represents of a variety of ages, mobility levels, and neighborhoods.

Key Details:

  • Meetings: SPAB meets the 2nd Wednesday of each month at City Hall
  • Apply: Submit a resume and cover letter explaining your interest
  • Deadline: apply via email by 5pm on December 17 to Howard Wu

Queen Anne Dispatch Celebrates 25 Years with Friends & Family Event on Friday

Local family-owned shipper and boutique Queen Anne Dispatch is hosting a Friends & Family event this Friday evening as it celebrates 25 years in business. First opened in 1987 by Jan Paolini, the business is now run by Jan’s daughters Sabrina and Tara. In addition to a range of shipping services offered by the shop, you can also find cards, jewelry, shoes, apparel, and accessories.

The fun begins Friday at 6pm and runs to 10pm with drinks and bites, as well as 25% off all regularly priced merchandise (all day), marking 25 years. Additional event festivities include:

  • nails done free of charge by a nail technician from Butter of London
  • reps from various manufacturers
  • gifts with purchase of $75 or more (while supplies last)
  • supporting local merchants
  • music by DJ Cotton Candy

Stop by Queen Anne Dispatch on Friday, congratulate them on 25 years on Queen Anne and join in the celebration!

What’s in the Forum?

Have you checked out the Forum lately? Well, here’s your friendly reminder about the Forum – it’s for you! It’s a venue for discussions among neighbors, local notices, items for sale, and more. All we ask is that you keep it friendly, and we’ll moderate the spam.

Here’s what’s new in the Forum:

Owl Attack – remember the owl attack on the Crown of Queen Anne? Well, a reader has posted a recent article on how owl attacks are fairly common this time of year. And, there are owls on Queen Anne – I passed 2 near the P-Patch, and kept a wary eye on them after the reader alert!

Nannies – we have two reader posts on nannies – one is looking for a Queen Anne family interested in a nanny share, and another is offering her services as a nanny including part-time child-care while you’re running errands or want some “me time”.

Stolen Bike – a Queen Anne resident’s bike was stolen, check the post for a description, and let the Forum know if you’ve experienced a bike (or other) theft recently.

And more! Check it out, start your own post, and weigh in on current posts.

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