October 26

Vote for your favorite neighborhood/business

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Umpqua's 'I Heart' campaign puts money toward businesses, schools and neighborhoods. Photo courtesy of Umpqua Bank.

Businesses investing in their communities is nothing new. Bank employees participate in Boys & Girls Clubs, salons and shops of all likes, donate proceeds to local cancer care organizations, The Queen Anne Helpline or the Seattle Milk Fund, which has a prominent presence in Magnolia.

Umpqua Bank, which has a branch where Hollywood Video was in Magnolia Village at 2236 32nd Ave. W. and where Blockbuster Video was at 1630 Queen Anne Ave. W. along the Ave in Queen Anne, is also investing in its respective communities–but in a way that puts the decision-making into the hands of neighbors.

The bank has launched its “I Heart Project,” committing $50,000 to promote business and neighborhood growth. At several of its branches in Seattle and Bellevue, the bank is asking people to write “love letters” to a business and/or neighborhood they love and to drop off the letter in a lock box at their Umpqua branch. Customers can text their votes (#99158) and upload the letter with optional picture to Facebook (www.facebook.com/umpquabank), too. Umpqua will award $10,000 to the three neighborhoods with the most votes and $15,000 will be distributed among the 10 businesses loved the most. Another $5,000 will go toward a school within a winning neighborhood. Love letters will be accepted through Dec. 15.


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