Urban Café, the brain child of Chef Bruce Pinkerton (Urban Wine Café and Designed Dinners) is opening for a soft launch today, beginning at 11:30 a.m. The new spot, located at 351 Elliott Ave W., like all of Pinkerton’s endeavors will focus on providing healthy, quality lunch options at affordable prices. Menu items include trans fat free entrees and a soup, salad and sandwich bar.

For a sneak peak at the menu, check out their website. The soup of the week this week is leek and potato. The panini of the week: pulled pork and pepper-jack cheese on ciabatta. Sounds delicious!

The cafe also combines the best of of Pinkerton’s other two restaurants: a relaxed atmosphere for sit-down meals, and a quick and easy pick-up location for meals on the go. Urban Café offers lunch, catering, online ordering and pick-up for the busy customers, and ready-to-cook Designed Dinners for when you just don’t have time to cook.

Soft launch hours for Urban Café are Wednesday, 11:30 a.m. to 3 p.m., and Thursday through Friday, 7 a.m. to 3 p.m. The website is currently being updated, and online ordering is set to be available beginning Tuesday, September 15.

Thanks to Jesse over at BelltownPeople for the tip!

If anyone happens to stop by today, send us your thoughts at tips@queenanneview.com.